Lead And Manage Organizational Change - 1478 Words

Lead and Manage organizational change Assessment 1 Introduction Phattha’s burger shop has been established for the past 20 years. The company is located in 86 Jones Road Caulfield Victoria. It offers the popular product mix and ranges of different burgers, sandwiches and salads. It has the high popularity and acceptance within the local and surrounding areas. It has the high popularity rate and acceptance level within the local and surrounding areas. The shop has been rated as the â€Å"Best Gourmet Restaurant† in Melbourne back in 2012. Organization’s vision and mission: Vision: To change the perception of burger as the junk food and transfer customers’ perception of burger as the efficient and healthy food intake. Mission: †¢ To produce the†¦show more content†¦Ã¢â‚¬ ¢ Communities: Contribute to societies and demonstrate corporates social responsibilities. †¢ Diversities: Respect the diversities and give the best of compositions. Establish staff equity programs. †¢ Reinforcement: Encourage staffs to take initiatives and make the required contributions. Apply inclusive workplace culture to empower staffs to lead and manage decision. †¢ Creativities: Pursue new innovative ideas that have the potentials to change the organisations. †¢ Integrities: Act with honesty and honour without sacrificing the qualities and business reputations. †¢ Full controls: Take the proactive measures to ensure all the business stakeholders are looked after and included within the business decision making processes. †¢ OHS: Ensure staffs health and safety meet with the legal requirement to provide a safe and secured workplace. Strengths and weaknesses of existing and potential competitors and allies: Phattha’s burger shop has its existing competitor as Fitz burger shop and Domain burger shop. Fitz burger shop’s strengths Fitz burger shop’s weakness †¢ long business operation experiences †¢ located in business suburbs †¢ low production costs †¢ large car park areas †¢ close to the main transport locations †¢ lack of product ranges and mixes †¢ lack of business creativeness †¢ lack of experiences in marketing and communications †¢ very few market exposure and sizes Domain burger shop’s strengths Domain burger shop’s weakness †¢ excellent customer services